1. Networking is an opportunity to learn: About the market, your strengths (sell) and weaknesses (mitigate) and where the opportunities are.
  2. Invest time in meeting people.  This allowed me to narrow my sector search and find the gaps (jobs) I could exploit in the market.
  3. 2/3/4 order of contacts.  In essence the layers you will have to go through before you may find a hirer and firer, so don’t stop even when you land a role!
  4. Don’t be afraid to get around and have a few coffees with the most unlikely of people in the sector, you never know who they may know.
  5. Never leave a meeting without getting two more people to get in touch with.
  6. Be flexible and seize opportunities.  Don’t hold a rigid plan, but have an idea of your range.


  1. CV handed down is better than upwards through HR.  Leverage your network.
  2. Make sure you get your most trusted in the network to provide robust feedback on your CV. This will hurt but it is essential to create a winning product.
  3. Get an idea of the house style (1 page, 2, Cover letter etc).
  4. Get the badges and qualifications.  Get them on the CV and LinkedIn, to show currency.
  5. Enrol on company websites directly and add a CV tailored to that role.
  6. Don’t do generic catchall CVs or eMails, in house HRs tend to put a lot more effort into finding the right fit than agencies.


  1. This is essential and not a nice to have, it needs to be smart and professional.
  2. It is your public branding and will signify your reputation and vision.
  3. Networking contacts (potential employers) expect to be stalked prior to meetings as an indicator of interest and background preparation.  Expect the same.

Be able to answer 3 questions

  1. Why do you want to join our firm? Detail our firm.
  2. Why that role?
  3. Why you?
Categories: Employability


Dylan owns and runs SEOYates.


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