I’m an SEO Director for a leading UK boutique SEO agency. In my role I manage a small team of 2 managers and 3 executives and we provide SEO consultancy for some of the UK’s biggest websites. I also manage our digital PR and content marketing product. I have experience in copywriting and PPC.

Blue Array general team at work shots, and staff portraitsIn any SEO and online acquisition strategy the argument for whether or not to automate is regularly debated. My approach is that neither 100% automation nor 100% manual labour will prove the most efficient at delivering ROI, but a balance of both, so that time spent on laborious tasks can be reduced and efficiencies passed across to the client.

For this reason I’ve developed a process that applies to almost every kind of SEO or data scraping related project, where as far as possible automation (Scrapebox or scripts developed in Python) drives the heart of the SEO research and strategy.

I believe in delivering the best in class SEO, pairing the tone and sentiment of your brand with the content, and managing SEO projects end to end. I believe in aligning with your goals, and selling you on a ‘north star’ KPI rather than hours or days of SEO consultancy.

My experience and knowledge has been gained from years of experience working at the coalface of online marketing.

I guarantee a high-quality, holistic content strategy that’s more cost effective and agile than unwieldy agencies.


I can provide high-quality editorial copywriting for the purpose of gaining brand exposure, creating linkable assets and driving referral traffic back to your site.

I’m at ease implementing and running the global project, or supporting a single part of it.

In support of my role I’m able to use these tools: Majestic, Semrush, Ahrefs, as well as Screaming Frog.

I have a deep knowledge in many aspects of SEO, particularly:

  • Content Marketing: £3,000 monthly – I never pay for links, and ensure that all link outreach supports the tone and sentiment of the business’s brand. I conduct fully white-hat outreach prospecting, harvesting contacts for natural, high-quality, editorially-sourced links.
  • Content Strategy: £1,000 – To deliver a complete competitor keyword gap analysis and 12 month content strategy, including a complete analysis of your niche through the most efficient tools available in the field – I can conduct a complete competitor content gap analysis for you and two competitors providing you the opportunity and means by which to achieve it.
  • Technical SEO Audit: £1,500 – Optimizing site performance (sitemaps, duplicate content, onsite optimisation, HTML minifying and other performance best practices, page speed optimisation and identifying common errors such as hreflang or product schema markup) through a deep technical audit of your site.
  • Reputation SEO: £2,000 per brand or name – I can repair your online presence “burying” results that you don’t think deserve to be public any longer.

My day to day activities and previous experiences in SEO include the following:

  • Mentoring for SetSquared businesses in the University of Surrey’s Tech Hub
  • Nominated for a 2018 Search Award – ‘Best Local Campaign’ for work with ihateironing
  • Developed and lead an interactive SEO session for the New York office of Warner Music, for internal marketing teams, sharing knowledge and advising on long-term organic strategy
  • Created and lead an SEO Lunch & Learn session in MetalBox Factory, Southwark, for one of the UK’s largest personalised gifting eCommerce websites.

Previous Experience in SEO:

2019: SEO Director at Blue Array

2017 – 2018: SEO Manager,  Blue Array, a Boutique UK SEO agency

2016: Digital Account Manager at Digital House

2016: PPC Account Management at Yell.com

2015: Freelance Copywriter for small trades websites, emphasis on local SEO including GMB pages

2011 – 2014: Content fulfilment for local businesses at Yell.com

2011: 1st Class Degree from The University of Salford in English and Drama.

See the portfolio page for a list of previous clients I’ve helped with SEO.

Based in Reading, Berkshire, UK.

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