1. Just google a keyword you wish to rank for and make an article of all its LSI’s (Latent Semantic Indexing (LSI) is a mathematical method used to determine the relationship between terms and concepts in content. The contents of a webpage are crawled by a search engine and the most common words and phrases are collated and identified as the keywords for the page)
  2. Every social profile in every social network is a strong signal if managed right
  3. You don’t have to spend too much on link building outreach, if possible just do affiliation or continue building social links. If you find yourself spending too much time on outreaching bloggers in the hopes they post your article with a link to your website – if possible, offer them to be your affiliates and share some revenue.This way they do all the heavy lifting and you can count on them to provide good content and meaningful link placements. r/HireaWriter and r/ForHire might be the places you’re looking for if you want to work with someone on a personal level.
  4. Don’t buy links from a link building agency. I just hire someone on any well known freelancers website, dropping some anchors and bitly links and managing him to build links wherever I see fit. As far as guest posts or any other PR concern, I keep my LinkedIn profile updated and stuffed with SEO related keywords so a lot of middlemen keep sending me huge csv lists of all the websites they work with and I can choose where to post each article I have. Most of them are complete rubbish but sometimes you find reasonable prices for established websites.My main problem with all those link building agencies is that each of them follows a certain strategy that eventually will get blocked. If it’s not tomorrow then it will happen next year and if not next year… well, you get my point.
    Think about it: Are you willing to pay for someone that is clearly doing some shady SEO link building? “But hey, aren’t there premium link builders out there as well?” Well yeah! But the cost and rate of paid link building is the same as building myself so I can’t really save money or make significant progress without ripping my budget apart.

    At first, managing some random freelancer to execute your exact specifications is a pain but after a week or two you have an excellent link builder for a fraction of the industry price. Outsource your content as well. There are content writers that can write it directly to your own WordPress CMS.

  5. The cake of all your SEO spending should consist of at least 60% content creation budget
  6. Translating a website gives you massive amounts of quality content in minimum effort
  7. Optimizing for knowledge graph isn’t hard but is tedious
  8. Getting high quality servers for your website is crucial. The truth is I don’t know which are the fastest web servers. I’m lucky to work with great web developers so I basically just need to ask for faster loading times and then I test it with Google’s tools to double check.I know we had issues with VPS’s because they can be shared with another huge website on the same server and then you’re basically screwed but you just don’t know it. We experienced significant drop in conversions and it took us a whole month to even spot the problem. I guess you should benchmark the different servers and see which one perform better.
  9. Small updates to old content like links or uploading related videos can positively impact your rankings
  10. Don’t get excited from small wins, form a long term strategy, follow it and the targeted traffic will come. Slowly and steadily.

Backlinks are still working in 2018

Regardless of what anyone says, links still work and have the most significant impact on rankings.

Having quality content alongside an amazing link profile will get you to where you want to be, you need to be pragmatic and realistic with what you’re ranking for, but you will get there eventually.

SEO is very much a ‘you get what you pay for’ type of gig. Paying £500/month to rank for a highly competitive keyword isn’t going to work. The other side of the coin is if you’re operating locally and your niche isn’t hyper-competitive. Paying £7k/mo vs £1k/mo is probably not going to change massively in the results.

For local search, the majority of the time having your NAP’s identical across the board, being present in local business directories and having the odd link here and there, as well as a site that is structured decently and has some content is likely to see you hit #1-5.

Don’t spam poor links, do produce good content and you’re in for a good time!

Common SEO Myths and Best Practice

Minor Technical SEO doesn’t really move the needle, with a caveat – internal linking, duplicate content issues and glaring mistakes such as robots.txt inadvertently blocking a whole subdirectory all have a massive impact, but most recommendations made as part of a standard technical audit won’t create more than ~5% growth to organic traffic

For websites selling products or services, content can largely be split into ‘Commercial’ versus ‘Informational’ categories: ‘Informational’ content will drive the majority of your traffic and produce little to no conversions

PPC can make a big dent into SEO reports – especially if branded PPC is suddenly turned on/off. Always check Paid Vs Organic (YoY) in Google Analytics if you see a big organic drop/rise

Spinning content from other sites and republishing it on your own still works if you do it manually (and intelligently)

DoFollow backlinks from forums such as Reddit still pass enough PR to rank a low competition URL high on the first page

Google gives an algorithmic benefit to greater choice – where backlink equity is similar, eCommerce stores with the greatest product inventory tend to rank the highest

Google gives a ‘boost’ to the amount of PR passed from newly discovered links for a certain undefined amount of time

Purchasing backlinks is still very much a strategy that comes in all shapes and sizes, and is very difficult for Google to recognise and penalise

Google Map spam is still possible (ranking a local business at the top of the local results for a location in which you buy a PO box address)

There is a direct link between ATL advertising spend and organic visibility. I’m unsure and, like a north London rapper, skepta-cal, of whether or not Google is able to identify Brand – but (linking directly to point 7 – about the freshness of backlinks conveying greater PR) – increasing ATL spend correlates directly with greater organic entrances

The Author

My name is Dylan Yates and I’ve worked in SEO since 2011 when I joined Yell.com in a content fulfillment capacity. (Read:I spent nights writing web copy for builders in Romford.)

Back then a guy named Dave showed me and 10 other fresh recruits what a meta title, meta description and H1 was all about.

He also explained Page Rank and introduced us to the guys who it was invented by – Larry and Sergei.

Since those heady days I’ve worked in PPC, copywriting, and technical SEO disciplines, building websites and occasionally writing about Search in my (not so) spare time.

I’ve also consulted privately for leading UK businesses and attended industry talks and conferences across the UK about Search.


If you’d like help with growing your business’s online traffic there are bigger and more reputable agencies than me, who charge greatly reduced rates and offer a far more extensive service (seriously) – so please search for one of them in Google.

After that, if you’d still like to chat with me, please see the contact section of the site.

Categories: SEO Tips


Dylan owns and runs SEOYates.

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