The Hummingbird of Hip Hop
20th August 2018
Here are the Alexa ranked 3 major Hip Hop websites. This was the case in April 2016.
|SITE||Rank World||Rank US|
Note – The closer to 1 the better, so in this example the highest ranked site is HotNewHipHop, the lowest is Power 1051 FM.
To give you some context, Google.com is no.1 in the world.
See below for further breakdown of Hip Hop sites’ traffic scores and the keyword volumes for each site.
Statistics provided by SEMrush.
Top Four Hip Hop sites in reverse order
Kanyetothe was at its height in April 2017 with 237K organic traffic monthly. It’s since been tailing off.
129K Traffic Monthly
3. HipHopDX.com –
1.1M Traffic Monthly
HipHopDX took a huge hit after the Fred update in Feb 2017 – coming down from 2M monthly organic traffic to 570K in 6 months. They’re now at approximately 1.1M per month.
In March 2017 Hot New was at a high of 5.7 M monthly organic traffic and dropped to a low of 2.7M in July 2017. They’ve since partially recovered.
4.5M Traffic Monthly
6.1M Traffic Monthly
In December 2017 World Star were at 14M organic traffic per month. Algo updates have more than halved that to 6M monthly
Note how Kanyetothe, HipHopDx and HotNewHipHop all lost traffic from the dates Feb/March/April 2017 – post Fred update, and WorldStar lost traffic from January 2018. All the major Hip Hop sites have largely have been hit by recent algorithm updates related to quality and relevancy.
The Top 10 hip hop sites in USA overall:
|Site||Description||Time on Site per user||Pageviews per Visitor||% of Traffic From Search||
Total Referring Domains
|1||Hiphopdx.com||Up to date news, reviews, and one of the biggest collection of hip hop Links.||2:32||1.8||46.50%||2,559|
|2||Rap-up.com||Hip-hop and R&B news, new music, photos, and videos.||2:35||1.6||31.60%||1,752|
|3||Thesource.com||For 20 years, The Source has been the leading international voice for the ever-evolving world o…More||1:31||1.2||57.60%||1,871|
|4||Sohh.com||Urban website dedicated to Hip-Hop culture. Includes blogs, artist news and forums.||2:48||2.4||36.10%||1,177|
|5||Kanyewest.com||Official site. News, discography, audio, video, photos, forum, and merchandise.||2:11||1.93||15.70%||1,325|
|6||Rapradar.com||Hip hop website that features the news, music, and videos in hip hop culture.||2:09||2||21.80%||859|
|7||Eurweb.com||Home of the Electronic Urban Report (EUR)||2:10||1.3||43.50%||3,283|
|8||Undergroundhiphop.com||Audio of albums and radio shows. Includes a chat room and message boards.||1:33||1.6||61.20%||743|
|9||Illroots.com||A site dedicated to Hip-Hop. Latest news, reviews and interviews.||2:22||2.1||12.40%||537|
|10||Ballerstatus.com||Features news, views and commentary on artists and personalities of the Atlanta entertainment s…More||2:08||1.7||43.70%||660|
What is RankBrain?
RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results.
Machine learning is where a computer teaches itself how to do something, rather than being taught by humans or following detailed programming.
Google said that, “In the few months it has been deployed, RankBrain has become the third-most important signal contributing to the result of a search query.”